SiS Fuelled By Science | ATL | Art Director
‘Fuelled By Science’ was Science In Sport's first TTL campaign, communicating their leadership in scientifically developed endurance nutrition across billboards and outdoor ads as well as online content film series and activation in retail and PR. Fronted by Sir Chris Hoy and Katrina Johnson Thompson, the campaign garnered the attention of the sports press and inspired awareness and sales in retail.
